Will You Sleep Better in a $55,000 Bed? – Forbes
Posted: February 7, 2015 Filed under: Uncategorized
Will You Sleep Better in a $55,000 Bed? – Forbes.
Oscar winning actress Emma Thompson, the only person ever to receive Academy Awards for both acting and writing, claims just such a bed cured her insomnia, according to Savoir, the manufacturer of the pricey mattresses. Savoir counts among its other celebrity clients Liza Minnelli, King Hassan of Morocco, and Princess Yasmin Aga Khan, who owns eight of the decadent beds.
Savoir Beds began in 1905 when a factory in the United Kingdom, already known for its opulent custom tailoring of clothes, began hand-crafting and stitching the box springs, mattresses, and frames out of the finest materials available, most famously tufts of hand-laid loose horse tail, believed to provide a better sleep. 30 years later the company was acquired by London’s Savoy Hotel, then one of a handful of truly top tier luxury hotels on earth (and still pretty darn nice), for exclusivity purposes, so they could make the claim that only Savoy guests could sleep on the opulent mattresses. The Savoy Group spun the company off in 1997, and Savior began opening independent showrooms, but did not really pick up steam until the past few years when it opened shops in Berlin, Shanghai, New Delhi, Paris, and New York. Additonal showrooms are in Moscow, Stockholm, LA, Scottsdale, Miami, and London, which has four including one at Harrods.To be fair, you can get into one of Savoir’s bespoke mattress sets for as little as $8,000 – making the entry level bed the same price as an entry level car. Their slogan, which I have to admit is pretty cool, is “Spend a third of your life in First Class.”
[continued on site…]